Hertz Global EV Expands to China

SHANGHAI, August 24, 2011 – The Hertz Corporation (NYSE:HTZ) today announced the expansion of its Global EV initiative to China , making it the first global rental car company to offer electric vehicles (EVs) on three continents. Hertz now offers EVs across the US in cities including New York , Washington , DC, San Francisco , Los Angeles , and in London , United Kingdom and other cities in Europe . To help build a market for what is the first EV rental service in China , Hertz launches several new programs:

• Hertz commenced an alliance with GE Industrial Solutions China to develop a new business model to market EVs in China, which includes the co-location of electric vehicles and GE EV Infrastructure.

• Hertz signed an agreement to participate in the China (Shanghai) International EV Pilot City to propel an EV rental program, building out the infrastructure across the Jiading district of Shanghai as the starting point to make EVs accessible to corporations, local government and the general public, as well as promote the benefits of EVs.

• Hertz launches a partnership with BYD, the largest Chinese local auto brand, to combine electrical vehicle sales and leasing as a mobility solution for MNC and government agencies in metropolitan Chinese cities and to promote new energy applications to propel and further develop the EV marketplace in China.

“China has committed to rapidly expand electric vehicle travel and Hertz is committed to supporting the important EV Pilot City program,” said Mark P. Frissora, Hertz Chairman and Chief Executive Officer. “Working with our existing rental car network in China and partners such as GE, we are dedicated to helping build the necessary EV infrastructure in China and to create a new transportation solution that employs the latest technology and harnesses innovations being launched in China today.”

The agreements are part of a multi-layered approach to launch an EV rental program in Shanghai . Key features of the agreements include commitments from:

• Hertz and GE Industrial Solutions to co-locate electric vehicles and GE EV Infrastructure across China. The two companies will bundle EV leasing and charging facilities as a solution, which will be offered to multinational companies and government agencies to promote new energy application. Both Hertz and GE Industrial Solutions will leverage each other's services, products and client bases to go to market together as business partners.

• GE Industrial Solutions will provide end-to-end integrated EV infrastructure solutions and electrical distribution products to support this ecosystem development.

• Hertz, GE and China (Shanghai) International EV Pilot City will collaborate to accelerate the pace of EV adoption in China.

• Hertz and BYD to partner to create an EV mobility solution for MNC and government agencies in key Chinese cities. As part of this agreement, Hertz will introduce the BYD e6 into its Chinese fleet.

Hertz Announces Upgraded Services in Beijing

Hertz Launches "The Gas and The Brake" Campaign

May 3, 2011 - Hertz, today unveiled a global, multi-faceted branding initiative designed to cultivate a dialogue with customers by focusing on customers' driving experiences. Built around the question "Are You The Gas or The Brake," -- focusing on the universal element of how people operate as either the Gas (more aggressive, exciting, adventurous) or the Brake (conservative, reserved, more of a planner) -- the campaign acknowledges the wide range of "travel personalities" and serves as a platform to address the different wants, needs and aspirations of customers. Hertz will use the platform to illustrate the flexibility provided by its products and services and its ability to fulfill a variety of travel preferences.
Whether you're The Gas or The Brake, Hertz's Horatio is here to help make car rental and the journey more enjoyable.
"This campaign is about the customer and how Hertz aligns with their lifestyles and travel preferences," said Mark P. Frissora, Chairman and Chief Executive Officer, The Hertz Corporation. "With state-of-the-art technology, best-in-class fleet of cars, unrivaled ease-of-use, convenient locations, and exceptional customer service, Hertz understands each customer is different, some of us are the Gas and some are the Brake, and offers flexible solutions to meet the variety of different travel and transportation needs." "Hertz's Gas and Brake campaign is creating a dialogue with customers that are unique for our brand," continued Frissora. "The integrated campaign, designed to activate customers by utilizing television, digital and social media platforms, was developed to break through the clutter, capitalizing upon the various mediums customers use to consume information; get people's attention; and be relevant and entertaining. Gas and Brake highlights Hertz's ability to let people journey the way they want, wherever they want to go, while creating a discussion about the Gas and the Brake that takes place on a very personal level."

New Digital Platforms Engage With Consumers

Additionally, Hertz has introduced a Gas and Brake campaign microsite, http://gasorbrake.hertz.com, created by G2, to engage with consumers and stimulate conversation around the Gas and Brake theme. Features include:

• The Gas or Brake Quiz, where visitors answer a series of short questions to determine if they are the "Gas" or the "Brake"
• The Decider Game, where visitors pick the "Gas" or the "Brake" among their Facebook friends
• Gas and Brake TV, where visitors can view the TV commercials and other campaign videos

[赫兹中国]赫兹国际汽车租赁率先在中国引入绿色纯电动车

2011年7月，世界排名第一的汽车租赁品牌Hertz赫兹国际汽车租赁，在深圳正式推出比亚迪 E6车型，用于自驾、包车服务或机场接送。这是国内租车行业首次引入高端100%纯电动车型，无疑将引领租车业的绿色革命。

此次新能源车的引入，恰逢赫兹深圳分公司正式投入运行。比亚迪E6将和同时推出的其他高级车组一起，共同构成赫兹深圳分公司的第一批车队，为客户提供全方位的汽车租赁解决方案和从客户需求出发的高品质租车服务。

首次在中国推出的比亚迪 E6纯电动车租赁，是赫兹全球绿色环保车组租赁推广计划的一部分。驾驶或乘坐该款车型，绿色环保、舒适、安心且告别了昂贵的汽油费，将为汽车租赁客户带来全新的驾乘体验。

作为一款零排放的100%纯电动车，赫兹所提供的比亚迪E6车型与传统的燃油车相比，没有噪音，更安静，也闻不到刺鼻的汽油味，可以让您尽享绿色、清新、舒适的出行体验。每辆E6 每天有助于减少60.4kg的二氧化碳排放，您驾乘这款车同时也是在为保护环境、保护地球贡献力量。此外，赫兹自驾的客人使用E6也更经济实惠。同样是行驶100公里的路程，驾驶燃油车需要花费80元，而驾驶纯电动的E6，所需要的花费仅为20元。

赫兹的商务客户也可以来体验这款新车的驾乘。因为E6车身较为宽大，内部仅设五座，充分保证了每个人的乘坐空间够舒适，商务客户可以在后座休息或准备商务拜访的材料。

很多人都会担心，纯电动车使用起来会不方便吗？在赫兹租用这款车，客人完全不需要担心，而且自驾还车时比使用燃油车还要更便捷。因为每次上路前，赫兹的E6车辆都是确保充满电，大约能行驶九个小时，200多公里，综合工况续航里程可高达300公里，完全可以满足您包车或自驾的日常出行。还车时，无需再次充满电，直接交至赫兹门店就行，方便快捷。如果租用超过1天以上，可以在深圳市内的9个充电站进行充电，其中一个充电站就位于赫兹深圳分公司的停车场前方，非常便利，快速充电模式下约40分钟就可充满电。此外，您用车中遇到任何问题，可随时拨打赫兹24小时紧急救援电话，随叫随到，让您毫无后顾之忧。

恰逢8月份大学生运动会盛世即将来到深圳，全球各地的运动健儿和爱好者们将前来深圳参加或观看比赛，一定不乏一些提倡环保的人士或者猎奇人士选择尝试租赁这款全球领先的纯电动车进行日常出行代步或游玩，它良好的性能、环保舒适的驾乘体验和完善的服务，不仅能完全满足您的出行需求，也将让您的大运会之行充满美好的记忆。

成立于1918年的赫兹,一直站在行业发展的最前沿，是环保理念的大力倡导者。在北美，赫兹有超过35000辆绿色环保车组。去年年底，赫兹开始在全球推广绿色环保车组计划。至今已先后在美国纽约、华盛顿、旧金山及欧洲，推出了日产叶子、雷诺、特斯拉跑车等多款绿色环保车。赫兹在欧洲和北美的租车服务还结合了其汽车共享平台“Hertz On Demand”（原名“Connect by Hertz”）。注册会员在网上办理好租车手续后，直接到赫兹共享车辆停车场刷卡启动汽车，便可开始享受精彩旅程了，还车时服务费只需按小时直接从充值卡中扣款。绿色环保车组结合便捷的汽车共享平台，不仅能大大缓解交通压力，也为解决环境污染问题提供了切实可行的方案。

据悉，未来几个月，赫兹全球将借助各国门店，继续加强在全球各地的绿色环保车推广计划，并将致力于把其先进的车队管理工具和车载导航系统引入绿色环保车中，打造一个独一无二的赫兹绿色环保车组。

[赫兹中国]赫兹北京，租车服务新升级

2011年5月26日，世界排名第一的汽车租赁品牌Hertz赫兹国际汽车租赁，在其北京分公司新办公室开幕鸡尾酒会上，提出了“Journey On”的品牌口号，推出了全球优质服务形象大使“Horatio”，并预告了北京迁址后即将陆续推行的一系列全新或升级服务。

Hertz赫兹国际汽车租赁自2002年起，在中国设立办事处推广境外租车业务。随着近年出境游市场持续升温，赫兹毫无意外的成为中国游客境外租车的首选。2009年初，Hertz在中国设立了全资子公司，同时推出了一系列适合中国市场的租车服务。赫兹中国目前的服务对象主要是高端商务和休闲客户，车组配备覆盖5座-19座的豪华车组、商务车与小型巴士，以配合客户的各类需要。

赫兹的服务理念是从客户的行程出发，不只满足于为客人提供从A到B的代步工具，而是要加倍关怀客户的行程体验——一如赫兹全球形象大使“Horatio”所希望代表的优质服务理念。“Horatio”的原型是一位叫霍雷肖•纳尔逊•杰克逊的医生，他是最早驾车穿越美国的人。他平易近人、友好和善，他的理想形象和特有品质代表了所有成就Hertz品牌的品质和精神：创新、诚信、多元化、决心、激情和自豪感等等。“Horatio” 将成为Hertz面向客户、合作伙伴和员工的最好代言人，无论客户在旅途中遇到了什么问题，Horatio都会及时出现，提供帮助，让客户的旅途更愉快、更精彩。

此次北京分公司迁址，赫兹以全新的面貌呈现在北京客户的面前，不但车队规模将扩大为原来的五倍，还将推出更多全新或升级的服务产品：包括完善的境外租车预付服务，方便客户或旅行社预订国外车辆时直接在国内预付租车费用。国内预付的优势包括价格更稳定，不会轻易随季节或汇率波动，覆盖更全面的保险套餐，保证旺季车辆供应，出行更省心更安心。

[赫兹国际]赫兹租车启动“拉风族与制动族大比拼”活动

[赫兹中国]赫兹国际汽车租赁-心之愿 车之旅