[Hertz Global] Traveling at the Speed of Hertz

Hertz launched a new redefining campaign in the US dedicated to redefining our brand significance to millions of leisure and business travelers. This is an important, new chapter in our marketing history; one that takes us beyond Journey On platform to a more proprietary status.

At the heart of this initiative is the rollout in North America, and later in the year across Europe, of several new products and a supporting ad campaign called Traveling at the Speed of Hertz. These products are all designed to make the customer experience with Hertz faster and easier than any other brand. The line-up includes: Carfirmation, Hertz Gold Choice, Hertz Gold Enrollment and e-Return, Hertz ExpressRent Kiosks.

Traveling at the Speed of Hertz reaffirms Hertz as the innovative leader in the business; and this is just the beginning. Over the next few months you’ll be hearing more news about how Hertz plans to reinvent car rental for a better, more rewarding experience for our customers…stay tuned!

----By Jerry Preyss and Stanimira Georgieva

Feb, 2012

 

2025.05.06 11:58

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